We build smart tools for smarter coaching

For Coaches

We started this journey out of frustration—juggling multiple disconnected apps just to plan a single practice, arriving at the field with unanswered questions, and relying on paper printouts to remember what we had planned. Sharing information was clunky, and we often stuck to the same drills simply because we couldn’t recall how to set up new ones.

We knew there had to be a better way—but nothing out there met our needs. So, we built it ourselves: a smarter, simpler solution for planning and running practices with clarity and confidence.

The Gameday AI Team

  • Group of children and adults on a football field at night, some holding blue flags, smiling at the camera, with people and players in the background.

    Michael Estabrooks

    CO-FOUNDER

    For over 13 years of coaching, I’ve had the privilege of leading teams to three championships and played 11 seasons myself. Beyond the field, I bring 28 years of experience in product and technology. This unique combination of sports and tech expertise has allowed me to give back to a game that I love.

  • Two smiling individuals holding a banner for the Ontario Summer Cup 2024, U14 Sandy Ruckstuhl Memorial Cup, on a football field at night with several people and football equipment in the background.

    JP BHAVNANI

    CO-FOUNDER

    Passionate entrepreneur with 25+ years in tech innovation. Co-founded LiveHive Systems and served as CTO at Fongo, Miovision, and Daylight (Quadient), where I now lead global product innovation as VP of Technology. Beyond tech, I coach youth and high school football, guiding teams to multiple championships.

About Us

Founded by a team of coaches, analysts, and tech innovators, Gameday AI was created to solve a common problem: too much time spent on tedious tasks and not enough on coaching. We set out to build a platform that streamlines practice planning, scouting, roster management, and game-day execution-giving coaches and staff the tools they need to make smarter, faster, and more effective decisions.

Our Mission

To empower coaches and football organizations with AI-driven solutions that enhance efficiency, optimize strategy, and maximize player development-transforming the way the game is coached and played.

Our vision

To become the leading AI-powered coaching and football operations platform, providing cutting-edge tools that redefine team management, preparation, and performance at every level of the sport.

Built by coaches, for coaches—so you can plan smarter, coach better, and focus on the game.